Product manager · Sunnyvale, California

I take new products from zero to launch, then grow them.

Nine years across crypto trading, digital advertising and marketplaces, at Flipster, Coupang and Blind.

Launches

New products I started, and how far they grew

Also at Coupang: a creative optimization system for Product Ads that lifted revenue 7% within six months.

Career

September 2017 to September 2026

Drawn to scale, and each column below is as wide as the time I spent there. Markers show promotions. 0→1marks a new product.

Blind

TeamBlind, anonymous professional network · Seoul

  • Product ManagerSep 2017 – Mar 2021
  • 0→1Founded and scaled Rooftop Slushie, a professional consultancy marketplace, to 100,000+ MAU and 7,000+ company-verified professionals, establishing a new revenue line for the company.
  • 0→1Built Blind Pulse, a B2B tool delivering transparent employee engagement insights to enterprise customers.

Coupang

Korea’s largest e-commerce platform · Seoul

  • Senior Product Manager IOct 2022 – Apr 2023
  • Product Manager IIMar 2021 – Sep 2022
  • 0→1Launched Self-Service Video Ads, Coupang’s first branding-focused ad product and a 2023 company strategic priority, growing it to ~$50K in daily revenue in its first months.
  • 0→1Drove the launch of a performance-based ad product on Coupang Eats as product lead, growing ad revenue 50% quarter over quarter.
  • Shipped a creative optimization system for Product Ads, lifting revenue 7% within six months.

Flipster

Crypto derivatives exchange · Remote

  • Group Product ManagerApr 2025 – Sep 2026
  • Product ManagerApr 2023 – Apr 2025
  • 0→1Built the perpetual futures product and core order experience from zero to launch, scaling to thousands of daily active traders and a peak of $1B+ in daily trading volume.
  • 0→1Designed and launched the Earn program, a key growth driver that grew assets under custody from $1M to $100M+.
  • Promoted to Group Product Manager and led 5 PMs across 5 squads: two growth squads, order experience, affiliate, and internal tooling.

Education

Seoul National University

BBA, Minor in Computer Science & Engineering, 2017

Analytics & experimentation

SQL, BigQuery, Amplitude, A/B testing

Languages

Korean, native · English, fluent

Contact

Starting something new in ads, trading or marketplaces? Let’s talk.

LinkedIn ↗